Here are some interesting stats that back that up. Incorporating UX design into your digital product, both at pre-launch and post-launch updates ultimately increases your ROI and builds your profits. Read more: Why UX design is important for your digital product Good UX design creates more daily users through added value and intuitive use.UX design makes the onboarding process easy.We review how we want the user to flow through the relevant information in the design how and when you present pages, navigation and calls to action that satisfy the user. Information Architecture (IA)Īt Strafe, we actually refer to this as ‘Content Hierarchy’.
#Define strafe software#
Designers use user personas to create software functions that focus on engaging experiences. Interaction Design (IxD)Īs you would expect this strategy is about the usability and accessibility of your design – we build out high-fidelity prototypes to test and ensure that the interactions between pages and features work as a user would expect. This is the holistic approach a UX design team will use to incorporate customer and business needs within the design. This knowledge forms a user persona, which we refer to when creating your design. UX designers use in-depth research, surveys and focus groups to learn about your customer. To answer these, you’ve got to be clear on four key things: User Research (UR) We cycle through 4 basic questions during the design process The How – finally we address accessibility and usability to keep your customer satisfied during their customer journey.The What – then we design the functionality and built-in features of your application based on user needs.The Why – UX designers research and define the motivations, values and views of your target customer (this is one of the reasons why we do so much initial research at the beginning of all our projects).It focuses on 3 key principles of your SaaS design The term UX design was coined in the 1990s by Don Norman, an American cognitive science researcher, professor, and author. “Design is really an act of communication, which means having a deep understanding of the person for whom the designer is communicating.” – Donald A. UX design is about the why, what and how of your product’s usage This approach can be the difference between a user loving your platform vs giving up after 10 minutes of trying to find their way around. Here at Strafe Creative, we focus on great UX together with stand-out aesthetics – we say ‘make it beautiful but make it functional too’.
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